Production on DemandPre-order · limited run

Pre-orders.
The run funds itself before it exists.

Customers reserve and pay; production starts once the campaign closes. Three dials: a deadline, a production minimum, and a ceiling if you want a limited run. Below the minimum, everyone is refunded automatically, shipping included.

Launch your storeHow it works ↓
Why pre-orders

The biggest unlock for small communities.

Zero inventory risk

Your cash stays available: production is triggered AFTER demand is proven.

Cash flow upfront

You collect from customers BEFORE paying the atelier. Working capital becomes negative : they fund their own drop.

Demand signal first

See what resonates before you scale. A failed pre-order is data. A win is the green light for round 2.

Scarcity is a setting, not a slogan

“Limited to 100 · 47 left · closes in 6 days”: three true numbers, held by the engine. The ceiling really does close the campaign when it is reached.

3 dials

A date, a minimum, a ceiling.

Dial 01 · The deadlineAvailable

The campaign closes on a date.

Required. You set the day reservations stop; production starts the next morning. With no minimum, every piece reserved gets made : the countdown does the work.

  1. 1Customer reserves and pays
  2. 2The countdown runs
  3. 3The campaign closes on the date
  4. 4The workshop makes it, then ships
Best for
  • Tour drop, three weeks before the show
  • Festival day-of drop
  • Back-to-school collection
  • End-of-season run
Dial 02 · The production minimumAvailable

Nothing is made below the minimum.

Optional. You set the number of pieces at which the run exists : 30, 50, 100. Customers pay when they reserve. If the minimum isn't reached by the deadline, nothing is made and EVERYONE is refunded automatically, shipping included.

  1. 1Customer reserves and pays
  2. 2The gauge shows progress (23 / 50)
  3. 3Minimum reached → the run goes to production
  4. 4Minimum missed → automatic refund
Best for
  • A club's first drop, no money down
  • Testing a collab before committing
  • Hitting a screen-printing minimum
  • Validating a piece before shelving it
Dial 03 · The limited runAvailable

A ceiling, or no ceiling.

Optional. You can cap the run (100 pieces, not one more) or leave it open, in which case only time limits it. The gauge shows the ceiling when there is one, the minimum otherwise.

  1. 1Set the ceiling, or leave it empty
  2. 2The gauge counts to the ceiling
  3. 3Ceiling reached → reservations close
  4. 4No ceiling → the deadline decides
Best for
  • Numbered edition, 100 copies
  • A club's anniversary piece
  • A one-pass collab
  • Open run, bounded by the date alone
Real moments

Where pre-orders dominate live stock.

Creators

Tour merch drop

Drop a tour-specific hoodie 3 weeks before the first show. Fans reserve, you ship to their door T+1d after the date. Zero leftover stock at the merch stand.

Events

Festival day-of drop

Limited drop launched the morning of the festival. Reservations open 30 days prior, drop ships the week after : pre-orders carry the production cost.

Brands

Anniversary drop

Anniversary drop, one hundred pieces, delivery date announced at opening. Production only starts once the threshold is met (production minimum): nothing is made for stock that won't move.

Sport clubs

Season opener pack

Spring season hoodie + tee combo. Open pre-orders 14 days before kick-off, ship the morning of game day. Members wear matching off-court.

Schools

Spirit week dated

Spirit week hoodies pre-ordered by students + parents 21 days before. Delivered in homeroom on day 1. No HR-level chasing of sizes.

Workwear

New hire kit

Welcome kit auto-triggered when a new hire signs. Pre-order locked at offer-accept, shipped to their door before day 1.

FAQ

The questions that always come up.

When is my customer charged?
At reservation, like a normal order, no pre-authorisation. That is what makes a pre-order actually fund the run: you collect before you pay the workshop. If a minimum is set and it isn't reached by the deadline, the refund is full and automatic, shipping included.
What if the atelier is slow?
The date shown to the customer is the one you commit to: it is set when the pre-order is created, and production only starts once the threshold is met.
Can I cancel a pre-order once it's live?
Yes, until production has started, and the refund follows the same mechanics as a missed minimum. When the minimum isn't reached by the deadline you do nothing at all: the engine refunds everyone and closes the campaign.
Does pre-order work for embroidery / screen / DTG?
Yes for all techniques. Pre-order is orthogonal to decoration : it's a checkout + production-timing model. Screen print and sublimation particularly benefit from threshold mode (they have MOQs).
Can I mix pre-order and in-stock in the same store?
Yes. Each product is configured independently. Some live items (always in stock from existing batches), some pre-order drops with future ship dates.
What's the fee on pre-orders?
The same as live orders : you set your resale prices above the catalog price, the difference is your margin, paid out monthly. Stripe takes its standard ~2.5%.
Ready

Open a run your customers fund.

Open your store, put a piece on pre-order, set the deadline and the minimum. You collect before you pay the workshop; if the minimum isn't reached, the engine refunds everyone without you lifting a finger.

Launch your storeAll 6 production modalities