{
  "$schema": "https://schemas.tknp.io/brand-tokens.json",
  "name": "tknp.io — Sport-Luxe DA",
  "version": "v2.5",
  "locked": "2026-05-14",
  "color": {
    "mint": {
      "hex": "#10F2B0",
      "rgb": "16, 242, 176",
      "role": "Brand signature · studio admin · success states · CTA mint",
      "css": "--mg-mint"
    },
    "carbon": {
      "hex": "#0A0A0B",
      "rgb": "10, 10, 11",
      "role": "Primary text · dark surfaces · CTA primary",
      "css": "--mg-carbon"
    },
    "bone": {
      "hex": "#F5F5F0",
      "rgb": "245, 245, 240",
      "role": "Warm surface accent · text on dark · soft backgrounds",
      "css": "--mg-bone"
    },
    "electric": {
      "hex": "#00E0FF",
      "rgb": "0, 224, 255",
      "role": "Marketing chrome accent · Stores axis · shipped status",
      "css": "--mg-electric"
    },
    "hot": {
      "hex": "#FF3D5A",
      "rgb": "255, 61, 90",
      "role": "Energy · drops · urgency · Custom Merch axis",
      "css": "--mg-hot"
    },
    "signal": {
      "hex": "#FACC15",
      "rgb": "250, 204, 21",
      "role": "Collections axis · in_production status · attention",
      "css": "--mg-signal"
    }
  },
  "typography": {
    "display": {
      "family": "Space Grotesk",
      "weights": [400, 500, 600, 700],
      "letterSpacing": "-0.02em",
      "css": "--font-space-grotesk",
      "usage": "h1, h2, brand display, tknp-display"
    },
    "body": {
      "family": "Inter",
      "weights": [400, 500, 600, 700],
      "css": "--font-inter",
      "usage": "Paragraph copy, UI labels, body text"
    },
    "mono": {
      "family": "JetBrains Mono",
      "weights": [400, 500, 600],
      "css": "--font-jetbrains-mono",
      "usage": "Specs, numbers, eyebrows, tknp-mono"
    },
    "scale": {
      "h1": "text-5xl md:text-7xl (48-72px)",
      "h2": "text-3xl md:text-5xl (30-48px)",
      "h3": "text-xl md:text-2xl (20-24px)",
      "body": "text-base md:text-lg (16-18px)",
      "mono": "text-[11px] tracking-[0.10em]",
      "label": "text-[11px] uppercase tracking-[0.14em]"
    }
  },
  "spacing": {
    "container": "max-w-[1440px] mx-auto px-6 md:px-10",
    "sectionPad": "py-16 md:py-24",
    "heroPad": "py-24 md:py-32"
  },
  "radius": {
    "sm": "6px",
    "md": "12px",
    "lg": "16px",
    "xl": "24px",
    "full": "9999px"
  },
  "shadow": {
    "edge": "0 0 0 1px rgba(10, 10, 11, 0.08)",
    "edgeStrong": "0 0 0 1px rgba(10, 10, 11, 0.16)",
    "raised": "0 4px 12px rgba(10, 10, 11, 0.08), 0 2px 4px rgba(10, 10, 11, 0.04)"
  },
  "axes": {
    "marketingChrome": { "dotColor": "mint", "rationale": "main tknp.io surface" },
    "studioAdmin":     { "dotColor": "electric", "rationale": "admin signal" },
    "storefront":      { "dotColor": "hot", "rationale": "you're on a community store" }
  },
  "wordmark": {
    "files": [
      { "path": "/press/mg-co-wordmark-carbon.svg", "use": "Light backgrounds, default" },
      { "path": "/press/mg-co-wordmark-mint.svg",   "use": "Light bg, brand emphasis" },
      { "path": "/press/mg-co-wordmark-bone.svg",   "use": "Dark backgrounds (carbon, photos)" },
      { "path": "/press/mg-co-icon.svg",            "use": "Favicon, app icon, square avatar" }
    ],
    "minWidth": "80px (printed) / 64px (digital)",
    "clearSpace": "Equal to the height of the dot on all sides"
  },
  "specs": {
    "fleece":  "480gsm brushed-back, double-needle stitched",
    "tee":     "180-280gsm ringspun cotton",
    "embroidery": "12 SPI satin-stitch, Madeira polyneon",
    "fulfillment": "EU-first, 150+ ateliers, 3-day to 95% of EU"
  },
  "voice": {
    "tone": "Premium-mais-real. French-Mediterranean origins, English globally. Specs over slogans.",
    "avoid": ["POD", "custom apparel", "merch on demand (when describing tknp.io the platform)", "exquisite", "elevate", "leverage", "synergistic"]
  }
}