Risorse per acquistare abbigliamento personalizzato.
Guide all'acquisto, settori, materiali e tecniche, prezzi, confronti e progetti realizzati: tutto quello che c'è da sapere prima di ordinare per il suo team.
Garment dyed: definition, washed-out look and reorders
Dyed after it is sewn, a garment-dyed t-shirt or hoodie arrives washed out and varies slightly from one unit to the next. Find out whether it suits your merch, what it costs and what to check before reordering.
Combed and ring-spun cotton: what they are and the difference they make
Combed cotton is what sets two “100% cotton” t-shirts apart: it feels softer and pills less. Learn to spot it on a product page and judge whether it is worth the price for your merch.
3D embroidery: definition and use for merch
3D embroidery in one citable definition: the domed relief of foam under the thread, the signature of caps, and what to know before putting your logo on it.
Pilling: why it happens and how to avoid it?
The little fiber balls that invade a sweatshirt are not inevitable: where pilling comes from, which materials resist it, how to choose a garment that stays clean, and how to rescue one that already pills.
Flocage (flock printing): what the word really means
The word everyone uses, but that no longer means the same thing: the real historical technique, and what people call flocage today.
Screen-print transfer: how it works, and why it exists
The technique that prints the design on paper before heat-pressing it, so it can be prepared and stocked ahead of knowing the final garment.
Sublimation printing on textile: how it works, and its real limit
The technique that fuses ink into the fiber for edge-to-edge printing with no color limit, but only works on light-colored polyester.
Four-color (CMYK) printing on textile
The printing mode that recreates every color from four inks: what it changes for a custom design, and where it's used.
Merch: definition and difference from merchandising
Merch is the products (mostly textile) a brand or a community wears and circulates. A clear definition, and why it's not the same as merchandising.
Graphic charter (brand guidelines): definition, elements and best practices
A graphic charter brings together a logo, colors and typography. What actually matters when it also has to dress a whole team in merch.