Nobody wants to front the money
That is the number one reason a group order never happens. With a store the question never comes up.
A size spreadsheet, someone fronting the money, boxes to sort out on a weeknight. It is the default method, and it works. Here is what a store changes.
In a group order one person carries everything: chasing sizes, fronting the cash, taking delivery, handing pieces out, chasing payments. That is real work, invisible and rarely thanked. With a store the load does not move — it stops existing: everyone picks their size, pays for their piece and has it delivered. Nobody fronts, nobody sorts, nobody chases.
| Group order | Official store | |
|---|---|---|
| Sizes | A spreadsheet, reminders, typos. | Everyone picks their own at checkout. |
| Money | Someone fronts it, then collects from each person. | Everyone pays for their piece. Nothing to front, nothing to collect. |
| Delivery | Boxes to receive, sort and hand out. | Every piece ships to the person who ordered it. |
| Latecomers | Too late: the order has gone. | The store stays open. They order whenever they want. |
| Minimum | Often 25, 50 or 100 pieces to get started. | One piece is enough. Production starts on the order. |
| What's left over | Unsold pieces, in a cupboard. | Nothing. We only make what is sold. |
For two hundred identical jerseys handed out on the same day, a run produced in one go costs less per piece and arrives together. If you have the cash, a firm date and a single reference, the group order wins — and we will say so rather than sell you a store. The store wins as soon as the pieces vary, the buyers are scattered, or the date is uncertain.
That is the number one reason a group order never happens. With a store the question never comes up.
Parents, alumni, supporters across the country: handing pieces over in person does not work.
A hoodie, a tee, a cap, in several colours. On a spreadsheet every extra reference doubles the work.
A group order is a purchase at cost. A store sells at the price you set, and the gap is yours.
Open the store, share the address. Everyone picks their size, pays for their piece and receives it at home — and you keep the margin instead of managing boxes.