Communities deserve
premium merch.
tknp.io is the official merch platform for communities. We make it possible for any club, school, festival, brand or artist to open a premium store in 60 seconds and ship embroidered 480gsm pieces in 3 days across the EU. No agency, from one piece, no cheap white-label.
tknp.io in 3 promises.
The Official Merch Platform for Organizations.
- Fast
- Premium
- From one piece
Less catalog. More equipment.
Specs first
We talk in grams, stitch density, delivery windows. The merch is real, the copy reflects it. No buzzwords, no luxe-cosplay.
Earned premium
Premium is built. Heavy fleece, raised embroidery, combed cottons. The quality your community notices in hand.
Local + immediate
Produced in European ateliers. Transparent customs, short journey, VAT known upfront.
Community-owned
Your community, your store, your URL, your colours, your brand. tknp.io is the production and payment infrastructure; the brand stays yours.
Where it actually gets made.
Why we started this.
Most communities want to sell merch. Almost none manage to make it premium, fast and operationally simple at the same time. The market gives you 3 options: a 4-week brief with a custom agency at €5k upfront setup, a white-label Shopify store you maintain yourself, or a generic on-demand platform built for resellers — none of them feel official.
We figured there was a gap for the “official store” archetype: a verified, branded, premium-quality, on-demand store a community can open in seconds, and that fans / members / supporters would actually want to wear off the pitch, off campus, off festival grounds.
In 2026 we launch tknp.io with a small set of partner EU ateliers (premium textile, goodies, local embroidery houses) and a clear brand axis: sport-luxe, premium athletic merchandising, in the spirit of Nike R&D × Aimé Leon Dore. AI generates the drops; humans design the identity; EU ateliers produce; we handle payment + logistics; the community keeps the upside.
The model is live at tknp.io/stores, where the first stores are open. More land every week.
2 years from idea to launch.
- 2024
Idea
Alexandre runs the first merch tests for local sports clubs. The takeaway: every club wants merch, none of them get it right.
- 2025
Build
First AI drop builder prototype. Partnerships with premium EU ateliers. 6 months of intensive dev.
- Apr 2026
Launch
First store live: Palavas Basket Club.
- May 2026
Network
487 European ateliers mapped. 6 Production on Demand modes. Sport-luxe v2.5 site shipped.
- Q3 2026
Scale
100+ live stores in sight. Enterprise multi-store dashboard. Federation tooling for FFBB / FFR.
480gsm fleece.
Brushed-back.
Our baseline hoodie. Champion Reverse Weave territory. Dense hand-feel, insulation, 3+ year lifespan with weekly use. Read the full guide.
Open the official store
of your community.
Paid on sale. From one piece. Pause whenever you want.
Launch your store