Asked often,
answered straight.

The Official Merch Platform for Organizations. Clubs, schools, companies, festivals, nonprofits: you create, buy and sell premium merch from your account — and open your official store when you're ready.

Opening an account and an official store is free. All-in pricing: you pay only for the pieces you order, at the displayed price.

No. Every piece is made on demand — a single cap goes into production as smoothly as fifty hoodies.

Any legitimate organization: sports club, school, company, event, restaurant, festival, nonprofit, creator. A verification confirms you actually represent the organization — that's what backs the official store badge.

No. A nonprofit association, a federated club or a school can open their store. Verification is about legitimacy, not legal form.

Premium baseline: heavyweight fleece (up to 480 gsm), ringspun cotton, dense embroidery. Full specs — fabric weight, fit, decoration technique — are displayed on every product page.

In a network of European workshops, chosen by technique (embroidery, print). Production runs to order: short flow, right volume.

Embroidery for identity — crests, caps, signature pieces. Print for expression — large graphics, fine detail, season tees. The Journal covers how to choose, piece by piece.

You compose your pieces in the studio with your logo: position, real size in millimeters, technique. The preview is faithful to what leaves the workshop, and nothing goes into production without your approval.

AI speeds up creation — visuals, collections, variations — and you decide: every piece and every publication goes through your approval.

EU withdrawal law applies: 14 days for unworn pieces, excluding customized items (logo, names, dates — Article L221-28). Any defective piece is replaced or refunded — write to us within 30 days of receipt.

Europe is our home turf at launch. Other destinations, where available, show up at checkout with calculated fees.