The Journal
GS

Gabriel Saïdali

CRO, TKNP

Gabriel spent ten years working directly with clients at one of France's largest textile printing companies, as an account executive and then sales manager. Thousands of projects guided from first brief to delivery: he is behind brands you may be wearing, and merch stores you may have bought a memento from. Co-founder and CRO of TKNP, he writes for student unions, associations and clubs: how to run a successful merch project.

Expertise

He knows a group order inside out: collecting sizes without spending nights on it, setting a retail price that funds the association, handing over to the next committee without starting from scratch, and delivering before the date that actually matters. He knows what makes a class or a club adopt its merch, or forget it at the back of a closet.

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