Resources for buying custom clothing.
Guides, materials and techniques, labels and compliance, sectors, pricing, style, stories and seasonal: everything to know before ordering for your teams.
Screen-print transfer: how it works, and why it exists
The technique that prints the design on paper before heat-pressing it, so it can be prepared and stocked ahead of knowing the final garment.
Sublimation printing on textile: how it works, and its real limit
The technique that fuses ink into the fiber for edge-to-edge printing with no color limit, but only works on light-colored polyester.
Four-color (CMYK) printing on textile
The printing mode that recreates every color from four inks: what it changes for a custom design, and where it's used.
Merch: definition and difference from merchandising
Merch is the products (mostly textile) a brand or a community wears and circulates. A clear definition, and why it's not the same as merchandising.
Graphic charter (brand guidelines): definition, elements and best practices
A graphic charter brings together a logo, colors and typography. What actually matters when it also has to dress a whole team in merch.