Gaël Pons
CMO, TKNP
Gaël spent five years at the heart of one of France's largest textile printing companies, a small workshop that grew into an industry leader with 120 people, one of Europe's biggest fabs. He watched thousands of custom apparel orders go by: what people genuinely want to wear, on the street or at work, what makes a logo travel and what turns a garment into a lifelong memento. Co-founder and CMO of TKNP, he writes about the merch market, pricing and online store launches.
Expertise
He knows how to run an apparel project end to end: framing the brief, picking the right decoration technique between embroidery, screen printing, DTG and DTF, and holding the deadlines and budget of a group order. He follows apparel and fashion trends closely, and what actually makes a piece get worn.