Custom t-shirts for your company: 5 models your team will actually wear

For a company, the right custom t-shirt depends on what it's for: a B&C #E190 for the team's everyday wear, at around 7.50 euros excluding VAT embroidered on the chest at 50 units, a Creator 2.0 in organic cotton for the brand image, an #E150 for the event.

These are unit prices excluding VAT and shipping, decoration included, read on our product pages on 10 October 2026 for the cheapest colour and a single print position. Treat them as benchmarks: they can change.

A failed company t-shirt is easy to spot: it comes out of the box on the day it's handed out, then is never seen again. A good one is even easier to spot, because the team wears it without being asked.

Which custom t-shirt for which company?

For an event, a trade show or a company race, the #E150 from B&C does the job: 145 g/m2, 100% cotton, about 3.50 euros with a one-colour screen print at 100 units. It's the t-shirt you hand out widely, worn for a day and then kept for the weekend. It takes print but not embroidery: its fabric is too thin to carry stitching.

For a team that wears it every week, move up a notch with B&C's #E190: 185 g/m2, a denser fabric than the #E150, at around 7.50 euros embroidered on the chest at 50 units. It comes in a women's cut at the same price.

When the t-shirt carries the company's image in front of its clients, Stanley/Stella's Creator 2.0 moves up a category: combed organic cotton, GOTS certified, 180 g/m2, sizes from XXS to 5XL. Count about 10.50 euros embroidered at 50 units, and the Stella Muser for the women's cut, at the same price.

Two special cases complete the list. The #E220 from B&C, a 220 g/m2 fabric, gives the feel of a heavyweight t-shirt for about 9.50 euros embroidered at 50. The #E190 long sleeve covers winter, at about 10 euros embroidered.

If the team meets the public, the polo shirt remains an option: Stanley/Stella's Prepster 2.0, embroidered, costs about 18.50 euros at 50 units. The rest of the range, 579 models from 45 brands, is on our custom t-shirts page.

The price of a company t-shirt by quantity

The price of a company t-shirt reads off a grid: it drops at each quantity tier, decoration included. On the #E190 embroidered on the chest, it goes from just over 8 euros excluding VAT at 10 units to about 7.50 euros at 50, then 6.50 euros at 100 and 5.50 euros at 250. If you are ordering 100, we break that budget down line by line in what 100 custom t-shirts cost.

Two tier rules change the bill. Colours of the same model add up: 30 black and 20 white #E190s, with the same decoration, count as 50. On the other hand, two different models each keep their own grid: a men's #E190 and a women's #E190 are two products, and each pays the tier of its own quantity.

The minimum is 10 units per product, with sizes and colours mixed. To collect the whole team's sizes without a spreadsheet, our guide to collecting sizes gives the method.

Embroidery, screen printing or transfer: the 50 t-shirt threshold

On the t-shirts in this guide, the cheapest technique changes at around 50 units, for a one-colour A6 logo. Below 50, DTF transfer costs less than screen printing: on the #E150, about 5.50 euros against 7.50 euros at 25 units. At 50, the two are level, and beyond that screen printing takes the lead.

Embroidery follows a different logic: more expensive than screen printing beyond 50 units (about 6.50 against 4.50 euros for 100 #E190s), it gives the logo a texture that suits a company's image and lasts. Our DTF or DTG comparison details the printing techniques, and our textile printing guide compares them all.

Dressing the whole team, men and women

Offer the women's cut as soon as it concerns at least 10 people, the minimum per product: a men's t-shirt cut wide flatters nobody, and it's often why it stays in the wardrobe. The #E190 and the Creator 2.0 have their women's version at the same price.

Below 10 people per cut, a single cut for the whole team avoids ordering spare t-shirts. Above that, remember that each cut counts separately for the price tier.

Show the result to management before approving

In a company, the t-shirt is often approved by several people. On tknp.io, the designer opens from the chosen t-shirt's product page: place the company logo on it and share the result with management or the communications team before placing the order. Our guide to customising a t-shirt details each step, from the logo file to the order.