Sponsor logos on club sweatshirts: where to put them, and at what price?

Sponsor logos on club sweatshirts: where to put them, and at what price?

Yes, partners' logos have their place on the club's sweatshirts and t-shirts, as long as you bring them together. At tknp.io, we recommend two prints per garment at the very most, and a single technique for the pair: the club's crest on the chest, and all the sponsors in a single block on the back, which is paid for as a second position.

Key points:

• Bring all your partners together in one file, placed in one spot: at tknp.io, each placement is counted and priced as a print of its own.
• Keep the same technique on the front and on the back: that is the rule we follow for a club's sweatshirt.
• Ask each partner for their logo as a vector file and in a single colour: screen printing needs one screen per colour, and each screen is paid for.
• Keep each partner's agreement in writing: our terms of sale have you warrant the rights to the logos you upload.

The garage that donates the balls, the bakery that supplies the snack bar, the agency that paid for the minibus: every partner would like to see their logo on the club's sweatshirt. The committee wants the crest to stay readable, and the treasurer wants to know what that extra back costs before signing anything.

This guide answers all three: where to put sponsor logos on the club's merch, how to bring them together in a single print, what the second position costs on our product pages as of 3 November 2026, and who can pay for it.

Can you put sponsor logos on an amateur club's sweatshirts?

Yes, as soon as each partner has given their agreement: their logo belongs to them, and it is the club that uploads it to have it printed or embroidered. The tknp.io terms of sale say it plainly: you warrant that the club holds the rights to every logo and image it uploads, and we do not check who owns them.

So put that agreement in writing, in the partnership agreement or in a simple e-mail: which logo, in which version, in which spot, for which season. Think about duration too: a partner's logo stays on the sweatshirt as long as it is worn, even after the contract ends.

This guide covers the club's sweatshirts and t-shirts, not the match jersey. At tknp.io, all the garments ordered in a run receive an identical decoration: each player's name and number belong to the jersey, and our guide to the jersey with each player's name explains how that works.

Where should sponsor logos go on a club sweatshirt or t-shirt?

The simplest layout puts the club's emblem on the chest, at the front, and the partners together on the back, in a single block. The club is recognised from the front, its sponsors from behind, and the garment carries only two prints.

That is the rule we recommend at tknp.io for any garment: never more than two prints, and one technique for both. A garment can be decorated in four placements, chest, back, sleeve and nape, and each one is counted and priced as a print of its own: a crest on the chest, a block on the back and a logo on the sleeve therefore make three prints, one more than our rule. One technique also means one way of caring for the garment: embroidery and screen printing last best in the wash, whereas a transfer goes in the wash inside out, at a low temperature.

For sizes, allow 8 cm for the chest logo and 25 to 28 cm for the back artwork, the measurements of our "Chest and back, sport spirit" inspiration, the code of team kit (see the inspiration). If the club wants a large back, the club's name and the partners' strip fit in the same artwork, in a single file, and the crest stays on the chest: the count stays at two prints.

On a race t-shirt, the event's partners join the race design: our guide to the custom trail t-shirt places them low on the back, on a single line. A club sweatshirt, on the other hand, is worn all season, at training as in the stands: its partners keep a block of their own, and the garment stays at two prints at most.

Choosing the garment itself, hoodie or crew neck, is covered by our page on choosing between a sweatshirt and a hoodie for a team.

How do you fit several sponsors into a single print?

Several sponsors fit into a single print when their logos form a single artwork: one file, one placement, one technique. Line them up in a row or in a grid, under the club's name or alone on the back, with a larger line for the main partner if your agreement provides for it.

Who stays the most visible, which colour the sponsors appear in, which area they occupy: those choices are settled once and for all in the club's brand guidelines. Here, it is the technique that sets the limits of the block:

• In screen printing, each colour of the artwork needs its own screen, and so its own line in the price: a partners' block turned into a single colour stays at the one-colour rate, whereas logos left in their original shades multiply the screens.
• In DTF transfer, four-colour artwork prints with no colour surcharge, and fine details stay sharp: each partner's logo can therefore keep its colours without raising the price of the block.
• In embroidery, photo gradients do not work, and embroidered text under 5 mm loses legibility: on an 8 × 10 cm embroidered block, keep one or two partners with simple logos.

Ask each partner for the file the technique expects: for screen printing and embroidery, a vector file (PDF, AI or SVG); for DTF transfer, a PNG on a transparent background, at 300 dpi for its real printed size.

How much does a club sweatshirt with sponsor logos cost?

A sweatshirt carrying the club's emblem on the chest and the sponsors' block on the back is paid for as two prints: the product page price, which includes the garment and one position, plus a second position. For 50 Just Hoods College Hoodies in A6 DTF transfer, its product page shows €15.57 excl. VAT with one position on 3 November 2026; by our calculation from that same page, the second position adds €2.32, so €17.89 excl. VAT per sweatshirt and €894.50 excl. VAT for the run, for guidance only. This calculation holds for an A6 back print (10.5 × 14.8 cm): the 25 to 28 cm block advised above is larger and costs more, which the quote prices.

Unless stated otherwise, each decorated price quoted here concerns a single run, meaning one model carrying the same logo in the same spot, at its product page's public rate, and a verified organisation has the technical fees waived. The prices come from the three tknp.io product pages read on 3 November 2026: the College Hoodie (hoodie, 280 g/m²) and the Awdis Sweat (crew-neck sweatshirt, 280 g/m²), both by Just Hoods, and the B&C #E190 (t-shirt, 185 g/m²). They are given for guidance only: excluding VAT, at the standard two-week turnaround, in the base colour, for standard sizes, without shipping. Each decorated run needs at least 10 garments of one model; sizes and colours can be mixed.

The price of a sweatshirt decorated in a single position, model by model and tier by tier, is set out in our guide to the price of a custom sweatshirt.

What the second position, the partners' one, costs

On the club sweatshirt, the partners' logo on the back adds €2.32 excl. VAT per sweatshirt at 50 units in A6 DTF transfer, by our calculation from the product pages read on 3 November 2026 (a guide figure only; the quote prevails). That figure is the gap between the decorated price and the blank price on the same product page, at equal technique and size, the method our guide to logo placement sets out; on these three product pages, the gap does not change from one model to another:

Second position, excluding VAT per garment: gap between decorated and blank price, as read on tknp.io on 3 November 2026; for guidance, the quote prevails.

The price of a club sweatshirt or t-shirt with two positions

Product page price plus a second position at the same size, excluding VAT per garment, worked out from tknp.io product pages dated 3 November 2026 and given for guidance; the quote prevails.

Both positions keep the product page size: A6 in DTF transfer, 8 × 10 cm in embroidery. A wider partners' block costs more: in DTF transfer, the price of the print climbs from A6 to A3 at every tier. Its price can be read online once the logo is placed in the designer, for a decorated run from 10 units per reference; for a bespoke project, ask for a quote: the priced answer arrives within one business day. For a t-shirt embroidered on the chest only, with no partner block, our guide gives the price of an embroidered t-shirt for an association compared with print, from 10 to 50 units.

Who pays: the club, the partners or the supporters?

Three purses can pay for the club's sweatshirts, and they combine: the club, the partners who appear on the back, and the supporters who want to wear the same. Start by pricing the partners' share: on 50 College Hoodies, their block on the back represents, by our calculation from the product pages of 3 November 2026, €116.00 excl. VAT in A6 DTF transfer or in one-colour screen printing, and of €216.00 excl. VAT in 8 × 10 cm embroidery, which is 50 times the second position in the table, for guidance only; the quote prevails.

That amount gives a floor for setting what a partner contributes: they can pay for their place on the back, part of the run, or the whole run, depending on your agreement. For other ways to fund the kit, grants included, see our guide to getting a grant as a sports club.

On the ordering side, the club places the run and pays online by card: our terms of sale make the order binding when the card is charged, and nothing is produced before then.

For supporters and families, the club's Store on tknp.io, a service for verified organisations, puts the same sweatshirt on pre-order: over a campaign of 7 to 21 days, each supporter picks a size and pays online, then the run is made at the price the reserved volume allows, and the gap goes into the club's pot. The steps are in our guide to the t-shirt pre-order, and a club's shop, from collection to pot, in our guide to the online shop for a sports club.

Getting each partner to approve their logo on the proof

Before you approve the proof, show it to each partner: they check their own logo there, its colour, its size and its place in the block, next to the others. Done before the run, this check avoids a dispute afterwards: once the run is delivered, a logo that is too small or in the wrong shade is on every sweatshirt, and it stays there.

The back artwork is prepared in the designer, which the product page opens through its Customise online button: there you pick the logo's position, real size and technique, then the preview displays where the print falls and at what size. At tknp.io, the proof (BAT) is then approved online, almost instantly. Before approving it, show each partner their logo in the block, and keep their written reply with your partnership agreement.

For a brand colour, warn the partner that the screen is only a guide: the designer's visual is a simulation, and our terms of sale specify that its colours do not exactly render those of the decorated fabric. Nothing is made before the order is paid: this is the moment to correct a logo.