Resources for buying custom clothing.
Guides, materials and techniques, labels and compliance, sectors, pricing, style, stories and seasonal: everything to know before ordering for your teams.
Cotton or polyester: what to choose to outfit a team
Cotton's comfort, polyester's durability: the right call depends on the use case. The guide to outfitting a group without picking the wrong fabric.
Fair Wear: what this label on working conditions actually guarantees
A brand recognition, not a product logo: what Fair Wear actually audits, and why it's not comparable to GOTS.
GRS (Global Recycled Standard): what the certification guarantees on a recycled textile
The certification that truly audits a textile's recycled content: its two thresholds (20% and 50%), and what a plain 'recycled polyester' label doesn't guarantee.
Origine France Garantie: what the certification actually guarantees for a textile
The only certification that truly audits a garment's French manufacture: its two criteria, and what sets it apart from a plain 'Made in France' claim.
Flocage textile : ce que le mot veut vraiment dire
Le mot que tout le monde utilise, mais qui ne veut plus dire la même chose : la vraie technique historique, et ce qu'on appelle flocage aujourd'hui.
Screen-print transfer: how it works, and why it exists
The technique that prints the design on paper before heat-pressing it, so it can be prepared and stocked ahead of knowing the final garment.
Sublimation printing on textile: how it works, and its real limit
The technique that fuses ink into the fiber for edge-to-edge printing with no color limit, but only works on light-colored polyester.
Four-color (CMYK) printing on textile
The printing mode that recreates every color from four inks: what it changes for a custom design, and where it's used.
DTG printing: how it works, and who it's for
The technique that lets you order a single t-shirt: how DTG works, its real strengths, its real limits.
Why does organic cotton cost more?
Lower farm yield, a certified supply chain: why organic cotton costs more, and what we actually carry in Stanley/Stella, printing included.
Print on demand in France: where things really stand in 2026
Global platforms or local production: the two worlds of French print on demand, what changed in 2026, and who it makes sense for.
Jersey printing: name and number for every player, how it really works
The name-and-number technique, the player list that makes or breaks the order, what drives the price, and the people everyone forgets: the fans.
How to start a clothing brand in 6 steps (step 3 decides the budget)
The 6 steps to start a clothing brand, from concept to first drop, and the one business-model decision that sets your entire budget.
Merch: definition and difference from merchandising
Merch is the products (mostly textile) a brand or a community wears and circulates. A clear definition, and why it's not the same as merchandising.
Graphic charter (brand guidelines): definition, elements and best practices
A graphic charter brings together a logo, colors and typography. What actually matters when it also has to dress a whole team in merch.
What logo format works for textile printing?
A JPG or a PNG isn't enough to print a logo on textile: here's the right format, and how to fix yours if it doesn't pass.
Heavyweight t-shirts: why they became the standard
A heavyweight t-shirt holds up better over time, and print quality is better too: embroidery sits without puckering, printing stays stable on the surface.
The fit guide: regular, boxy, oversized, cropped
Regular, boxy, oversized, cropped: four fits that are not equal for your brand's image. The print stays the same size everywhere, what changes is the style.
Crewneck or hoodie: definition, differences and prices
Crew neck or hood: the real question is not style. It is how much printable space you get, and how much each person will pay.
Print on demand: how it works and what it really costs
Print on demand explained to someone who already has a community: how it works, what it changes, what it really costs, and when it is the wrong tool.
GOTS: what the label guarantees and how to verify it
The reference standard for organic textiles: what GOTS controls, its two grades, and the reflex to check that a garment really is certified.
Garment embroidery: the volume pricing guide
Digitizing paid once, embroidery dropping with quantity: the cost mechanics of team embroidery, the 20-piece threshold, 3D embroidery, and where to check your prices.
DTF printing: the project owner's guide to volume orders
DTF explained to the person who places the order: every color at no extra cost, almost every fabric, from a single piece, and the honest match against screen printing on your quote.
Textile MOQ: minimum order quantity, definition and pitfalls
What a minimum order quantity hides: per-model minimums, hidden fees, price breaks, and the real thresholds of custom textiles from 1 piece.
Laundry care symbols: the complete guide to textile labels
Washtub, triangle, square, iron, circle: the five families of care symbols decoded, plus the rules that make team clothing last.
Poplin, twill or oxford: which shirt fabric should you choose?
Smooth dressy poplin, soft twill, sturdy oxford: the comparison of the three shirt fabrics to outfit your team without mistakes.
Textile marking: which technique for a large run?
Screen printing, embroidery, DTF transfer or digital printing: thresholds, fabrics, wash resistance and budget, so you can decide with confidence.
Fleece: french terry or brushed, what hides inside your sweatshirt?
Loops or fuzz? The inside of a sweatshirt decides half the purchase. The french terry versus brushed fleece match, decoded for your orders.
Lyocell (Tencel): the new-generation fiber decoded
Tencel is the brand, lyocell the fiber: the one that fixes viscose, facing cotton. Softness, wash resistance, and the verdict on its price.
Viscose: the textile fiber decoded, strengths and limits
Neither natural nor synthetic: the honest viscose factsheet. Drape and softness on one side, wash fragility on the other: your call.
Polyester: pros, cons and uses for volume orders
Wash resistance, stable colors, controlled budget: the polyester guide for volume buyers, poly-cotton blends and printing included.
Oeko-Tex Standard 100: what the label really guarantees
The Oeko-Tex Standard 100 label explained to the professional buyer: what it guarantees, what it does not, and how to verify a certificate before ordering.
Year-end company gifts: 5 ideas people actually wear
5 year-end gift ideas employees will actually wear: the garments that work, by budget, and the timeline to order in time.
City branding: your city's online souvenir shop, with zero stock
Your city's sweatshirt can be worn like a brand's: open its official online souvenir shop, with no stock and no budget, and every sale becomes local revenue.
T-shirt screen printing: how it works, when to choose it
One color = one screen: the economics of screen printing explained by a pro, its strengths in large runs, and why print-on-demand prefers DTG.
Pink October merch: your association's charity capsule
Instead of a handout item: your association's charity capsule. Pink logo, preorders with no upfront costs, a donation announced per item. The full guide.
2026 trend colors: winter's top 5 for your custom apparel
Cloud Dancer, wasabi, warm browns, ink blue, butter yellow: the 5 colors of the season, and the safest way to wear them: in the printing.
Textile composition label: decoding organic and recycled
Percentages, organic cotton, recycled polyester: the label sewn into the collar is the most honest document on the garment. The decoder to choose well.
Stanley/Stella or Gildan: the price-quality match
Reliable basic or organic premium? Gildan versus Stanley/Stella, explained by use case: fabric, fit, prices with printing included, and the right range for your project.
Company welcome pack: the no-headache onboarding guide
A welcome pack your employees will actually wear: 3 great, well-cut pieces, an internal Store where everyone picks their own size, and zero stock to manage.
Comment créer le merch textile de son BDE en 3 minutes
Le guide de rentrée du bureau des étudiants : un Store en 3 minutes, la précommande qui remplace le tableur, et une marge qui finance le WEI.
Online store for sports clubs: no stock, no cash upfront
Opening your sports club's online store has become very simple, pre-orders included. Zero stock, zero cash advance, and a margin that goes back to the club on every item sold.
Budget sweat de promo : le vrai prix et qui paie quoi ?
Combien coûte vraiment un sweat de promo, et qui avance l'argent ? Le guide budget écrit côté organisateur, avec les vrais chiffres et la méthode zéro risque.